Monday, May 19, 2025 | 9:00 am-10:30 am ET | IN-PERSON at Hotel Cleveland
Leadership Forum Session It’s Cool to Be Kind: What Members Value & What This Means for The Future The last several years have been hard for Americans, bringing with them fraught elections, harsh realities regarding systemic injustices, and a global pandemic. But with these hardships have come some benefits for museums: elevated trust perceptions, increased (digital) connectivity, and a belief that museums are assets to their communities. Today, it’s cool to be kind – and with this emphasis on care and kindness comes a unique moment for museum membership programs. People believe that being a museum member makes them a better friend, neighbor, or parent, and in this session, Colleen Dilenschneider will show the data on why that matters for museum membership programs. Dilenschneider will also discuss opportunities to further cultivate caring and how trends are manifesting themselves in museum membership data, from the top benefits of membership to the best thing about being a member and member views of museum’s missions. Finally, on the heels of the 2024 election, Dilenschneider will provide an overview of how much Americans care about arts and culture and how these cause priorities shift by age and income – and what this means for membership leaders aiming to diversify participation. This presentation will encourage museum membership leaders to consider their own programs and strategic approaches given current changes in membership motivations and indications for the future. Colleen Dilenschneider is the Managing Partner of IMPACTS Experience and oversees audience engagement initiatives on behalf of clients in the cultural sectors. Colleen uses data to identify and predict emerging market opportunities, and helps nonprofit organizations maintain relevance and secure their long-term financial futures by building affinity with their onsite and virtual audiences. Colleen has worked with many of the most admired and successful entities in the nonprofit realm, and currently serves as the Chair of the Board of Directors at the National Aquarium. She is the author and publisher of the popular website Know Your Own Bone, a data-informed resource for cultural organizations, and has been frequently featured as an expert resource in publications such as The Wall Street Journal and Washington Post. Colleen earned her undergraduate degree from The University of Chicago and a Master of Public Administration from the University of Southern California. Fall 2025 [date to be announced soon] | 3:00 pm-4:00 pm ET | VIRTUAL
Online Session Details coming soon. Spring 2026 [date to be announced soon] | 3:00 pm-4:00 pm ET | VIRTUAL Online Session Details coming soon. |
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