Schedule

Review the program book at the link below and start making your conference plans. We hope your travel plans include some time to explore Detroit.

Program Book

Mon, May 9, 2022
1:00 pm - 4:45 pm | Sessions
6:00 pm - 9:00 pm | Opening Dinner @ Detroit Institute of Arts

Thu, May 12, 2022
7:30 am - 9:00 am | Breakfast
9:00 am - 12:00 pm | Sessions
12:30 pm - 4:30 pm | Excursion @ The Henry Ford

2022 AMMC DETROIT KEYNOTES

Eric Thomas | Welcome Spaces : An Examination of Culture, Context, & Community

There's a bit of grandeur that permeates the Museum's aesthetic. A reverence for the histories, cultures, and narratives contained within those walls. In an industry where we work to preserve the greatest works humankind has to offer, we would assume that humankind implies inclusivity. I mean, we're all human right? Unfortunately, with steeped ingrained culture comes entrenched bias. In addition to bias, we have the preconceived notions of communities who have otherwise felt excluded. So how do we overcome the canyon between bias and historical exclusion? Honest conversation, intentional engagement, and an audit of the institution's storytelling. But here's the good news. In most cases, your community is right outside the walls of your institution, so we've got a leg up on how to find them.I want to examine what can become an unconscious barrier for making people feel excluded, how we have difficult conversations with communities to break those down, and how storytelling and engagement can be tools to create the inclusive museum experience of the future.

Eric Thomas is an entrepreneur, storyteller, social commentator, brand strategist, artist, and self-taught designer. His life is one that proves many things can be true at once and no one is defined by any one part of their identity. During his career he has worked with hundreds of businesses and organizations to help them develop their brands, connect to their markets, and grow in ways they did not know was possible. Known for his unique perspective, engaging communication style, and sharp sense of humor, Eric has made a name for himself as a speaker, writer, and adept networker.

Colleen Dilenschneider | Membership, Post-Pandemic: Why Your Supporters are Especially Critical for Recovery

It's no secret: The coronavirus pandemic has profoundly affected the museum world, impacting how audiences think, behave, and make key decisions. As we emerge into the “new normal,” it’s time for museums to take stock of the biggest changes that have emerged or were exacerbated by the pandemic. Research shows that effective membership programs are critical for successful museum recovery efforts. Armed with data from what is believed to be the largest ongoing survey of potential museum visitors in the United States, Colleen Dilenschneider of IMPACTS Experience will share research on the critical role of membership programs post-pandemic, and how the coronavirus has impacted how successful organizations engage with and cultivate their membership communities. From elevated expectations related to digital engagement to changes in the perceived value of membership benefits, this presentation will arm attendees with a broad understanding of key behaviors and perceptions that are already taking hold and influencing their work so that their museums may have the information required to recover as efficiently and effectively as possible over the next three to five years. Spoiler alert: Effective membership programs were increasingly important before the pandemic, but they are even more important now as museums rebuild and recover. We’ll show you the math.

Widely regarded as a leader of the next generation of nonprofit executive management, Colleen Dilenschneider oversees multiple audience engagement initiatives on behalf of clients in the nonprofit and cultural sectors. Colleen uses data to both identify and predict emerging market opportunities, and helps nonprofit organizations maintain their relevance and secure their long-term financial futures by building affinity with their onsite and virtual audiences. Colleen has worked with many of the most admired and successful entities in the nonprofit realm, including projects concerning the Monterey Bay Aquarium, California Academy of Sciences, Carnegie Museums, Stanford University, Exploratorium, National Park Service, Colonial Williamsburg, San Diego Zoo, and many others. Colleen also currently serves on the Board of Directors at the National Aquarium. She is the author and publisher of the popular website Know Your Own Bone, a data-informed resource for cultural organizations, and has been a featured expert in sources ranging from NPR’s Marketplace to The Wall Street Journal and Washington Post. She has been prominently featured in many national museum publications, and as required reading for museum studies and professional development programs globally.

Made in Detroit: Building Relationships that Last

Building relationships with constituents happens across industries, and it’s the durable relationships and strong communities that get brands through the hardest times. Join a conversation with Detroit-area industry leaders to learn how to develop and activate loyal communities of fans for long-term sustainability.

Doug Clark, Publisher and Director of Business Development, Hagarty
Emily Griffin, Vice President of Marketing, Detroit Lions
Amanda Dennis, Director of Ticket Sales, Detroit Red Wings
Moderator: Mike Moseley, Director of Leadership Development and Training, The Henry Ford

Doug Clark is Publisher and Director of Business Development at Hagerty where he leads Hagerty’s efforts to monetize its media properties and works to establish and maintain long term win-win relationships with current and potential partners. He joined Hagerty in February 2015 as the Vice President of Marketing helping to drive improvements in all its brand metrics. A car guy at heart, Doug has 26 years of marketing and public relations experience. He is also a Steering Committee Member for America’s Automotive Trust. Prior to joining Hagerty, he spent the last 18 years working for Audi in their U.S. and Canadian headquarters in the areas of marketing, public relations, sales, social media and customer experience. Before Audi, he spent 10 years in the world of advertising and marketing working at J. Walter Thompson, Mars Advertising and Gillespie Advertising. Doug has a B.A. from Princeton University in the area of International Relations. He is married with two sons - he already taught one of them to drive a manual transmission on his 2001 Audi TT Roadster and looks forward to teaching the other.

Amanda Dennis is the Director of Ticket Sales for the Detroit Red Wings. In her role, Dennis oversees all aspects of new business and group sales and the planning of season ticket member events and offers in order to generate revenue and fan engagement. Dennis joined the organization from Kroenke Sports & Entertainment, where she served as Group Sales Manager for the Colorado Rapids of Major League Soccer. Over a five-year period with the Rapids, Dennis also served as an account executive and senior account executive. Dennis received her Bachelor of Arts in Mass Communications from Winona State, where she was a student-athlete on the women's soccer team. She completed her Master of Business Administration in Strategic Leadership from Dakota Wesleyan University.

Serving as the Detroit Lions Vice President of Marketing for the past six seasons, Emily Griffin oversees all brand and consumer marketing operations including game day entertainment, special events, content production and the Club’s digital, social and mobile platforms. Griffin led the team’s 2017 rebrand, including the redesign and launch of four all-new uniforms. She played an integral role in the strategic planning and execution of a $100MM renovation to Ford Field the same year. Griffin joined the Lions in December 2014 as digital media and corporate partnership strategist, tasked with aligning the team's digital, social and mobile platforms, streamlining corporate partner activations in the space and driving digital media revenue. Before entering the NFL, Griffin spent more than three years (2012-2014) with HelloWorld, Inc. (formerly ePrize) in a variety of roles. Most notably, she was account director for the firm's largest client, the Coca-Cola Company, developing and executing digital marketing campaigns for their sports and entertainment partners. Griffin began her career with Palace Sports & Entertainment in 2008 as a marketing coordinator. She spent 3 seasons in the NBA where the Pistons named her 2009 Corporate Marketing Employee of the Year; she was promoted to account manager in 2011. While with PS&E, Griffin implemented corporate sponsorships for all of their properties (Detroit Pistons, The Palace of Auburn Hills, DTE Energy Music Theatre, Meadow Brook Music Festival). Griffin graduated from Hope College in Holland, Michigan with degrees in Communication and Political Science.

Mike Moseley is responsible for Talent and Leadership Development at The Henry Ford, Michigan’s largest culture attraction. He is a primary author and facilitator of their institute wide hospitality orientation initiative, Inspiring Service. In 2019 he inaugurated The Henry Ford’s foundational leadership initiative, Inspiring Leadership. In his previous role as Senior Manager of Guest Services, Mike and his team, in collaboration with their Marketing colleagues at The Henry Ford, created a new Service and Sales culture that has successfully empowered the front-line staff to provide not only their award-winning service but also increase membership and other admission sales. Mike is a veteran speaker and trainer with over 40 years in non-profit leadership.

Review past program books

2022 AMMC DETROIT KEYNOTES​

2022 AMMC DETROIT KEYNOTES