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Book recommendations

  • Asking: A 59-minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift by Jerold Panas
  • Bowling Alone: The Collapse and Revival of American Community by Robert D. Putnam, Lewis M. Feldstein, and Don Cohen (Simon & Schuster)
  • Dear Friend: Mastering the Art of Direct Mail Fund Raising by Kay Partney Lautman and Henry Goldstein (Fund Raising Institute)
  • Developing Major Gifts: Turning Small Donors into Big Contributions by Laura Fredericks (Aspen Publishers)
  • Direct Marketing for Nonprofits by Kay Partney Lautman (Aspen Publishers)
  • Exceptional Customer Service: Going Beyond Your Good Service To Exceed the Customer’s Expectation by Lisa Ford, David McNair, and Bill Perry (Adams Media Corp)
  • The Five Strategies for Fundraising Success by Mal Warwick
  • Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers by James M. Greenfield (John Wiley and Sons, Inc.)
  • Fundraising on the Internet: The ePhilanthropyFoundation.Org’s Guide to Success Online by Ed. Mal Warwick, Ted Hart and Nick Allen
  • Give to Live: How Giving Can Change Your Life by Douglas M. Lawson (ALTI Publishing)
  • How to Write Successful Fundraising Letters by Mal Warwick
  • Innovations to Annual Giving: Ten Departures that Worked (CASE Publication)
  • Inspired Philanthropy: Your Step-by-Step Guide to Creating a Giving Plan by Tracy Gary and Melissa Kohner
  • Keep Your Donors by Tom Ahern and Simone Joyaux
  • The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value by Frederick F. Reichheld (Harvard Business School Press)
  • Loyalty Rules! How Today’s Leaders Build Lasting Relationships by Frederick F. Reichheld (Harvard Business School Press)
  • Making Museums Matter by Stephen E. Weil (Smithsonian Institution Press)
  • Marketing Planning: A Step-By-Step Guide by James W. Taylor (Prentice Hall)
  • Membership Development: An Action Plan for Results by Patricia Rich and Dana Hine (Jones and Bartlett)
  • The Mercifully Brief, Real-World Guide to Raising $1,000 Gifts by Mail by Mal Warwick
  • Museum Strategy and Marketing (2nd Edition) by Neil Kotle, Phillip Kotler, Wendy Kotler (Jossey-Bass Publishers)
  • Revolution in the Mailbox by Mal Warwick
  • Ten Steps to Fundraising Success by Mal Warwick
  • Testing, Testing, 1,2,3: Raise More Money with Direct Mail Tests by Mal Warwick (Jossey-Bass Publishers)
  • Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program by Arthur Hughes
  • Wired for Culture: How E-mail is Revolutionizing Arts Marketing by Eugene Carr (Patron Publishing)
  • Write On Target by Donna Baier Stein
  • Annual Giving: A Practical Approach by Fritz W. Schroeder
  • Special Events: Planning for Success; 2nd edition by April Harris
  • Giving: How Each of Us Can Change the World by Bill Clinton
  • Donor Centered Fundraising by Penelope Burk