Past Conference Materials

See past conference program books

AMMC 2020 Virtual

2020 AMMC Virtual Program Book (includes session descriptions & speaker bios)

​Keynote | Beyond the White Cube: Attracting More Museum Visitors with Inclusive, Equitable, and Just Marketing Strategies
Sonja Martin Poole, Associate Professor of Marketing, University of San Francisco

​Where to Start?: DEAI and Your Membership Program
Tiffany Tessada, Seattle Art Museum
Priya Frank, Seattle Art Museum
Jennifer Thomas, Saint Louis Art Museum
Aidan Vega, Philadelphia Museum of Art
See additional diversity, equity, accessibility, & inclusion resources here.

Direct Marketing Communications Updating Longtime Industry Practices
Erin Weaver, Pennington Gray
Aidan Vega, Philadelphia Museum of Art
slides

​​Understanding Your File Makeup in the "New Normal"
Jackie Biancolli Libby, Avalon Consulting Group
Myles King, John F. Kennedy Center for the Performing Arts
Daniel Vincent, The Trustees
Ambry Capistrano, Monterey Bay Aquarium
slides

​Developing Your Membership Team: Success and Survival in a Post-Covid Environment
Angel DeLeon, Houston Museum of Natural Science
Laura Schneider, Houston Museum of Natural Science
slides

​Don't You Forget About Me - Maximizing Membership Response in the Age of COVID
Walter G. Lukens, The Lukens Company
Erin Aguiar, The Lukens Company
Ryan Casas, The Lukens Company
Jennifer Flowers, Phoenix Zoo
Andrew Edmonson, Museum of Fine Arts Houston
slides

​Where Are They Now? Exploring the Successes and Setbacks of Digital Initiatives
Sarah Owens, Exploratorium
Sarah Burgess, Virginia Museum of Fine Arts
Dan Sullivan, Cuseum
Daniella Cabezas, Miami Children's Museum
slides

​Who's Going to Renew? Sharing Lessons from The Henry Ford
Catherine McMacken, The Henry Ford
Adam Smith, SIGMA Marketing Insights
slides

Membership Acquisition: Surviving 2020
Melissa Dietrich, Longwood Gardens
Jennifer Strong, Denver Museum of Nature & Science
Justina Doyle, Chicago History Museum
Colleen Conaty, Winterthur Museum, Garden, and Library
slides

​Bringing Lapsed Members Back to Membership, NOW - Tactics, Tips, Trends
Mae Daniller, Daniller + Company
Claudia McDavid, Atlanta Botanical Garden
Maggie Lee, Barnes Foundation
Sara Jane Fogarty, Daniller + Company
slides

​​The Perfect Pair - A Membership Partnership Featuring Direct Mail and Email
Karen Meyer, Membership Consultants/Gabriel Group: An OSG Company
Mark Miller, Living Desert
Courtney Stanford, Desert Botanical Garden
Andrew Nadauld, Hogle Zoo
slides

​The Future of Midlevel Memberships in the World of DAFs & IRAs
Colleen Morith, Smithsonian Institution
Emily Dauer, National Air and Space Museum
​David Saunders, National Museum of American Indian
slides | Guidelines for Special Giving Sources 06.2020_Redacted.pdf

​Doing More with Less - Connecting with Members New and Old
Ricardo Perez, One Rhythm
Sarah Owens, Exploratorium
Todd Quackenbush, Oakland Museum of California

​COVID-19: Visitor and Member Expectations & How To Fulfill Them
John Morey, Morey Consulting
Tiffany Tessada, Seattle Art Museum
Mindee Kashiwagi, California Academy of Sciences
Adrian Cavazos, Houston Zoo

​Becoming Audience Centric: An Empathy-first Approach to Attracting New Members
Rosie Siemer, FIVESEED
Grace Meils, Newfields
Brad Ingles, Museum of Contemporary Art Denver
Gabriel Mastin, Columbus Museum of Art
Megan Bernard, Museum of Fine Arts, Boston
slides

​Annual Giving Strikes Hot in the Time of COVID-19
Yoon Lee, M+R
Louise Adler, American Museum of Natural History 

​​Cultivating Leadership-level Members
Kate Peck, Albright-Knox Art Gallery
slides

​​Mission Possible: One Museum's Journey to a Sustainable Membership Program
April O'Brien, Eastern State Penitentiary Historic Site
Elizabeth D. Kaeser, Eastern State Penitentiary Historic Site
slides

​Catching the Wave of Change: Working Through a Membership Program Rebrand
Chelsea Jackson, The Cleveland Museum of Art
Terri Mazzola Gertz, The Cleveland Museum of Art
Allison Tillinger, The Cleveland Museum of Art
slides

​Your Story Lives Here - How The National World War II Museum Created a Successful National Fundraising Program
Becky Odum, Barton Cotton Fundraising Group
Leigh Thorpe, The National World War II Museum
Melissa Lancaster, The National World War II Museum

​The Price is Right: Valuing Experiences during COVID-19
Jamie Alexander, JCA Arts Marketing
Cari Maslow, Carnegie Museums of Pittsburgh
Kimberly Kirkhart, Santa Barbara Zoo

​Membership for a Museum You May Only Go to Once
Michael J. Smith, 9/11 Memorial & Museum
​slides

​It's the Hot Chocolate!
Karin Jaros, The Morton Arboretum
Eric Deaton, Hope College, Holland, MI; and Sentiment Science, Glen Ellyn, IL
Kevin Denney, Hong Kong Polytechnic University School of Design; and Sentiment Science
slides

AMMC 2019 Pittsburgh

• First Time Attendee Welcome and Membership 101
• On-Site Sales How To’s: From Voices of Experience
• Key Metrics 101: The Answers You Need When Your Boss Puts You on the Spot
• Empowering Your Best Ambassadors
• Trends in Patron Support: A Look at the Performance of Ticket Buyers, Members, and Donors
• Why Multi-Channel Campaigns Win Every Time
• Member Stewardship: Crafting the Experience
• Annie Duke  | Thinking in Bets: Decision-Making in the Face of Uncertainty
• Price Changes: Four Models of How to Prepare and Implement
• Creating a Data-Driven Culture
• Maximizing Success! When Membership Partners with Special Exhibitions
• Cecile Shellman | Reexamining Belonging: The Impact of DEAI Initiatives on Membership Programs
• Expanding Access and Inclusion through Membership
• What’s Next in Membership: Ideas for Developing New Audiences
• Engaging Your Museum Membership: Adding Value
• Identifying Characteristics of Top-Performing Membership Programs
• Ramp Up Your Renewal Program!
• Re-Engineered for Relevance: Assessing and Transforming Membership in 2019
• Tax Traps for the Unwary: Understanding the Impact of Membership Benefits for Donors
• Communication with Members in the Year 2020: High Tech, Low Tech, or No Tech
• Shifting Priorities: Transactional vs. Philanthropic? Member vs. Donor?
• Colleen Dilenschneider | The Data Is In: The Difference Between A Museum Surviving and Thriving Rests With Membership

AMMC 2017 Seattle

• AMMC Conference 101 & Membership 101
• Make Membership Magic: Secure the Right Budget for Revenue, Response, & Retention!
• Sharing Data Across Communities
• Reach, Activate, and Convert: Digital and Social Media Strategies for Membership
• What's the Sweet Spot for Membership Size?
• Lessons Learned from the Outside
• Strengthening the Mighty Middle of Your Membership Program
• Using Challenges & Current Circumstances to Build Your Membership & Annual Giving     
• Engaging Young Patrons: Case Studies from Two Museums
• Exploring Alternative Membership Models       
• Putting it All Together: Taking a Successful Membership Program to the Next Level
• Maximizing your Museum's Digital Fundraising Program
• The Myths, Metrics, Management, & Magic of Silo Busting
• New Building, New Membership
• Lock in Revenue and Reach New Audiences through Autorenewal Programs
• Using Direct Mail to Drive Action Through Other Channels
• How to Make Friends & Influence People: Tips & Strategies for Customer Service
• Under Construction! Revamping Membership Structures
• Kusama Madness Sweeping North America 

AMMC 2016 Chicago

• Market Trends in Membership-2016
• How Cutting-edge Data Analytics Can Revolutionize Your Membership Program
• Keeping Up with the Joneses: Mobile Member Cards and Recurring Giving
• Don't kill direct mail! A case study on why you need to keep it alive
• Tiny Tweaks to Bold Break-throughs
• DIY Member Engagement at a Mid-sized Museum [Notes]
• Membership for Today's Museum Audience
• Hey! Get a Membership and No One Gets Hurt
• Doing Your Homework: Visitor Research and Direct Mail
• Making Email, Online Advertising, and Social Media Work for Membership
• Shake it Up: Change or Get Left Behind
• Won't You Be My Neighbor? Collaboration Between Pittsburgh's Cultural Organizations
• Loyalty and Membership: Love, Passion and Long-Term Relationship
• Benchmarking to Drive Fundraising Success
• Digital Strategies for the Direct Mail World - the Pendulum Swings Back
• Learn How to (Membership) Drive from the Smithsonian!
• The Challenging Journey: In Pursuit of the Holy CRM Grail
• On-site Late Night: On the Couch with On-site Sales Experts
• Trust your Data, Not your Instincts
• Beyond Digital: Increase Member Engagement using Emotions

AMMC 2014 St. Louis

• Acquisition 101
• Member Survey Research
• Direct Mail Project Management
• Mission * Membership * Marketing: A Magic Mix for Success
• Keynote: A Glimpse of Museum Future(s)
• Beyond ROI: Managing Up, navigating office politics, and other secrets to success from the trenches
• Click It! Tactics and Trends in Online, Digital and Social Media for Membership
• Cross-Pollination: Out of the Box Acquisition Ideas from Longwood Gardens
• Data-Driven Transformations Rethinking & Revamping Relevancy of Membership
• The Extra Mile: Driving Incremental Revenue in Your Campaigns
• The Chicago School: Member Engagement & Loyalty
• Getting the SECOND gift: Tactics and Strategies In First Year Retention
• Must Love Data: Remaking Annual Fund using Analytics and Predictive Modeling
• Successful Upgrade Strategies: Building Deeper Relationships and More Income for Your Membership Program
• Gift Membership: New Strategies to Reach, Engage, and Sell
• Recruiting and Hiring On-Site Salespeople
• How to Foster Stronger Engagement and Visitation: Lessons from Culture Track 2014
• The State of Nonprofit Fundraising 
• The Rules of Engagement: Strategies to Identify and Retain At-Risk Members
• Fostering Member Engagement and Visitation through "Infotainment"
• Making a Difference: Engaging Underserved Communities through Membership
• Was It Successful? Measuring a Multi-channel Campaign
• Leadership in Nonprofit Management: Partnering for Success
• Leadership in Nonprofit Management: Breakout Session

AMMC 2013 Atlanta

• DMA Friends and Partners: Engaged Philanthropy and Free Membership
• Training Frontline Membership Sales Staff
• Museums and the Web 2013

AMMC 2011 Philadelphia

• AMMC 2011 Membership Industry Report (Campbell Rinker)
• Membership 101
• Museum Membership and Tax Rules
• Making eRenewals Work for You
• Onsite Sales Roundtable
• Tapping Technology for Membership
• Operating Successfully in a Down Economy
• Recipe for a Successful Membership Program
• Reciprocal Membership Programs
• Museum Trends
• Membership Upgrade Roundtable
• Membership Cards Roundtable
• MFA Membership Levels
• Donor Relations
• Online Fundraising
• Maximize Visitor Conversion
• The Power of Branding
• Data, Reports and Budgets OH MY!
• Eye on the Prize

AMMC 2010 New Orleans

• AMMC 2010 Membership Industry Report [Presentation] by Campbell Rinker
• Delving Beyond Zip Codes by Steve Jacobson, Jacobson Consulting Applications and Suzette Sherman, Philadelphia Museum of Art
• Adding Value to a Membership Program part 1 | Adding Value to a Membership Program part 2 by Dallas Museum of Art
• Fundraising Strategies part 1 | Fundraising Strategies part 2 by SD&A
• Multichannel Program by The Lukens Company
• Five Strategies for Success by Donielle Smith Flynn, Manager of Member and Guest Relations, High Museum of Art​​