Past Conference Materials |
Keynote | Beyond the White Cube: Attracting More Museum Visitors with Inclusive, Equitable, and Just Marketing Strategies
Sonja Martin Poole, Associate Professor of Marketing, University of San Francisco |
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Where to Start?: DEAI and Your Membership Program
Tiffany Tessada, Seattle Art Museum Priya Frank, Seattle Art Museum Jennifer Thomas, Saint Louis Art Museum Aidan Vega, Philadelphia Museum of Art See additional diversity, equity, accessibility, & inclusion resources here. |
Direct Marketing Communications Updating Longtime Industry Practices
Erin Weaver, Pennington Gray Aidan Vega, Philadelphia Museum of Art slides |
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Understanding Your File Makeup in the "New Normal"
Jackie Biancolli Libby, Avalon Consulting Group Myles King, John F. Kennedy Center for the Performing Arts Daniel Vincent, The Trustees Ambry Capistrano, Monterey Bay Aquarium slides |
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Developing Your Membership Team: Success and Survival in a Post-Covid Environment
Angel DeLeon, Houston Museum of Natural Science Laura Schneider, Houston Museum of Natural Science slides |
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Don't You Forget About Me - Maximizing Membership Response in the Age of COVID
Walter G. Lukens, The Lukens Company Erin Aguiar, The Lukens Company Ryan Casas, The Lukens Company Jennifer Flowers, Phoenix Zoo Andrew Edmonson, Museum of Fine Arts Houston slides |
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Where Are They Now? Exploring the Successes and Setbacks of Digital Initiatives
Sarah Owens, Exploratorium Sarah Burgess, Virginia Museum of Fine Arts Dan Sullivan, Cuseum Daniella Cabezas, Miami Children's Museum slides |
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Who's Going to Renew? Sharing Lessons from The Henry Ford
Catherine McMacken, The Henry Ford Adam Smith, SIGMA Marketing Insights slides |
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Membership Acquisition: Surviving 2020
Melissa Dietrich, Longwood Gardens Jennifer Strong, Denver Museum of Nature & Science Justina Doyle, Chicago History Museum Colleen Conaty, Winterthur Museum, Garden, and Library slides |
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Bringing Lapsed Members Back to Membership, NOW - Tactics, Tips, Trends
Mae Daniller, Daniller + Company Claudia McDavid, Atlanta Botanical Garden Maggie Lee, Barnes Foundation Sara Jane Fogarty, Daniller + Company slides |
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The Perfect Pair - A Membership Partnership Featuring Direct Mail and Email
Karen Meyer, Membership Consultants/Gabriel Group: An OSG Company Mark Miller, Living Desert Courtney Stanford, Desert Botanical Garden Andrew Nadauld, Hogle Zoo slides |
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Doing More with Less - Connecting with Members New and Old
Ricardo Perez, One Rhythm Sarah Owens, Exploratorium Todd Quackenbush, Oakland Museum of California |
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COVID-19: Visitor and Member Expectations & How To Fulfill Them
John Morey, Morey Consulting Tiffany Tessada, Seattle Art Museum Mindee Kashiwagi, California Academy of Sciences Adrian Cavazos, Houston Zoo |
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Becoming Audience Centric: An Empathy-first Approach to Attracting New Members
Rosie Siemer, FIVESEED Grace Meils, Newfields Brad Ingles, Museum of Contemporary Art Denver Gabriel Mastin, Columbus Museum of Art Megan Bernard, Museum of Fine Arts, Boston slides |
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Annual Giving Strikes Hot in the Time of COVID-19
Yoon Lee, M+R Louise Adler, American Museum of Natural History |
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Mission Possible: One Museum's Journey to a Sustainable Membership Program
April O'Brien, Eastern State Penitentiary Historic Site Elizabeth D. Kaeser, Eastern State Penitentiary Historic Site slides |
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Catching the Wave of Change: Working Through a Membership Program Rebrand
Chelsea Jackson, The Cleveland Museum of Art Terri Mazzola Gertz, The Cleveland Museum of Art Allison Tillinger, The Cleveland Museum of Art slides |
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Your Story Lives Here - How The National World War II Museum Created a Successful National Fundraising Program
Becky Odum, Barton Cotton Fundraising Group Leigh Thorpe, The National World War II Museum Melissa Lancaster, The National World War II Museum |
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The Price is Right: Valuing Experiences during COVID-19
Jamie Alexander, JCA Arts Marketing Cari Maslow, Carnegie Museums of Pittsburgh Kimberly Kirkhart, Santa Barbara Zoo |
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It's the Hot Chocolate!
Karin Jaros, The Morton Arboretum Eric Deaton, Hope College, Holland, MI; and Sentiment Science, Glen Ellyn, IL Kevin Denney, Hong Kong Polytechnic University School of Design; and Sentiment Science slides |
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