Topics we would like to see in Detroit

The program committee is currently building the conference program. The response to session proposals was amazing and we are looking forward to sharing the preliminary program soon. Here are some topics we expect to include for 2020: ​

• How to build your own guest experience strategy (workshop)
• How to write great membership copy (workshop)
• New tools, apps, and more. Who’s used what? What’s out there?
• Career development - exploring how people get into membership and where they go next
• Creating and retaining a great team
• Leveraging innovation from other industries
• Benefits and benefit structure
• Effective upper-level memberships when the value proposition no longer applies
• Membership at free museums/how to activate free days at museum