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2020 AMMC Virtual Conference Materials

Session recordings will be available for conference attendees through December 2020 in the Virtual Attendee Hub. Slides and handouts from sessions  will be added here as well.  

​2020 AMMC Virtual Program Book

​Tuesday, October 20, 2020
  • Direct Marketing Communications: Updating Longtime Industry Practices [slides]
  • Understanding Your File Makeup in the "New Normal" [slides]
  • Developing Your Membership Team: Success and Survival in a Post-Covid Environment [slides]
  • Don't You Forget About Me - Maximizing Membership Response in the Age of COVID [slides]
  • Reimagining Membership [no slides are available for this session]
  • Where Are They Now? Exploring the successes and Setbacks of Digital Initiatives [slides]
  • Who's Going to Renew? Sharing Lessons from The Henry Ford [slides]
  • Membership Acquisition: Surviving 2020 [slides]
​
Wednesday, October 21, 2020
  • Keynote | Beyond the White Cube: Attracting More Museum Visitors with Inclusive, Equitable, and Just Marketing Strategies [slides]
  • Bringing Lapsed Members Back to Membership, NOW - Tactics, Tips, Trends [slides]
  • The Perfect Pair - A Membership Partnership Featuring Direct Mail and Email [slides]
  • The Future of Midlevel Memberships in the World of DAFs and IRAs [slides] [handout]
  • Doing More with Less - Connecting with Members New and Old
  • COVID-19: Visitor and Member Expectations and How to Fulfill Them
  • Becoming Audience Centric: An Empathy-first Approach to Attracting New Members [slides]
  • Annual Giving Strikes Hot in the Time of COVID-19
  • Cultivating Leadership-level Members [slides]

Thursday, October 22, 2020
  • Where to Start?: DEAI and Your Membership Program (additional resources linked below)
                   Communicating with an Equity Lens (UW)
                   How Philanthropy's Lack of Imagination is a Barrier to Equity & Justice
                   A "perversely bold" idea: eliminate private foundation
                   Diversity in Giving: The Changing Landscape of American Philanthropy
                   A Long Way to Go: What Kind of Change is Needed Within Foundations to Advance Racial Equity?
                   Community Centric Fundraising: Aligned Action List
                   How Gender, Race, and Ethnicity Affect Charitable Giving
                   Continuum on Becoming a Fully Inclusive Arts & Cultural Organization
                   Saint Louis Art Museum: Diversity Study Group Report to the Board of Commissioners
                   Saint Louis Art Museum: Diversity Study Group Report to the Board of Commissioners | Community Message
  • Mission Possible: One Museum's Journey to a Sustainable Membership Program [slides] 
  • Catching the Wave of Change: Working through a Membership Program Rebrand [slides]
  • Your Story Lives Here - How the National World War II Museum Created a Successful National Fundraising Program
  • The Price is Right: Valuing Experiences during COVID-19
  • Membership for a Museum You May Only Go to Once [slides]
  • It's the Hot Chocolate [slides]
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  • Home
  • About
    • COVID-19 Resources
    • Volunteer
    • History
  • Conferences
    • Submit a Session Proposal
    • Future Conferences
  • AMMC Virtual
    • Recordings/Notes
  • Resources
    • Virtual Membership Program Showcase
    • Past Conference Materials
  • Sponsorship
    • 2022 AMMC Detroit Sponsors
  • Job Board
  • Contact